Marcelo Albagli


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Service designer, entrepreneur, creative strategist and visual artist with experience in digital media. 1970, Rio de Janeiro.

Skills and expertises

Professional experience (selected)

2022 | Teacher
School of Visual Arts Parque Lage: drawing from life.

2018 - 2019 | Independent practice / design consultancy
Rede D’Or São Luiz: research, digital strategy and website development.

2017 - 2018 | Digital transformation senior executive
Oi Móvel S.A.: social listening, campaign management, media optimisation, social media automation (AI), SEO / ASO, content strategy, and data visualisation.

2016 | Independent practice / consultancy
International Olympic Committee: workshops in Japan and South Korea on Olympic Games digital communications strategy and product development (mobile apps and responsive website).

2014 - 2016 | Digital communications interim manager / coordinator
Rio 2016 Olympic and Paralympic Organising Committee: Research, concept and development of the official digital properties for the Olympic and Paralympic Games.

2013 | Independent practice / consultancy
Rio 2016 Olympic and Paralympic Organising Committee: Research, communications planning, and service design.

1997 – 2011 | Founding partner and creative strategist
Canvas Webhouse (startup agency): Project leader for over 300 digital media campaigns and websites for companies in Brazil, Europe, the US, and LATAM. Corporate training on social media and digital communications.

Education and selected courses

2019 - 2021 | Escola de Artes Visuais do Parque Lage (Rio de Janeiro, BR)
Drawing and lithography

2012 | London College of Communication / University of Arts London (London, UK)
Master of Design in Service Design Innovation w/ Honors link

1996 | Det Frie Gymnasium (Copenhagen, DK)
Den Frie Uddannelse

1995 | Holbæk Kunsthøjskolen (Holbæk, DK)
Fine Arts semester course link

1993 - 1994 | Københavns Mediecenter (Copenhagen, DK)
Video and film production

1994 | Københavns Universitet (Copenhagen, DK)
Film history

1985 - 1987 | Escola de Artes Visuais do Parque Lage (Rio de Janeiro, BR)
Painting

Publications

Albagli, M. (2012) The Business of Innovation: Co-designing creativity in an entertainment company's communication department. link

Akama, Y. and Prendiville, A. (2016) “Embodying, enacting and entangling design: A phenomenological view to co-designing services”, Swedish Design Research Journal, 9(1), pp. 29-40. doi: 10.3384/svid.2000-964X.13129. link

Languages

Native Brazilian Portuguese, English full professional proficiency (Academic IELTS 8/9), Danish and Spanish working proficiency. Currently learning French and Italian.

Artistic residencies

2022 DRAWinternational (FR)
2021/2022 Casa da Escada Colorida

Prizes and grants

2022 Retomada Cultural RJ 2 (Lei Aldir Blanc)
2021/2022 Trinity Buoy Wharf Drawing Prize, Trinity Buoy Wharf, London (UK)
2021 46° Salão de Arte de Ribeirão Preto Nacional-Contemporâneo
2021 17° Salão Nacional de Arte Contemporânea de Guarulhos

Solo shows

2022 Esqueça de mim. Galeria Z42, Rio de Janeiro [scheduled]
1991 Desenho . Pintura . Objeto. Galeria Manch, Rio de Janeiro

Group shows

2022 Coleção de pedras vivas. Casa da Escada Colorida, Rio de Janeiro
2021 Dobras. Paço Imperial, Rio de Janeiro
2021 Movimentos laterais, de afastamento e de colisão. Galeria Quarta Parede, São Paulo
1991 Obras-Primas. Galeria 3, Caixa Cultural, Rio de Janeiro

Courses in visual arts (selected)

2022 Formas de pensar o desenho, Edith Derdyk, A Casa Tombada
2022 Desenho procura suporte, Marcelo Moscheta
2021 Imersões Poéticas, Escola Sem Sítio
2021 Introdução à Curadoria, Marco A. Vieira, Instituto Adelina
2021 Filosofia da Arte, Laura Elizia Haubert, Instituto Adelina
2021 História cultural das cores, Ethel Leon
2021 The paradox of art and labour, Adrian Melis, Berlin Art Institute (DE)
2021 Arte brasileira em diálogo, Paulo Couto, EAV Parque Lage
2020 Conceitos estéticos: uma introdução ao gosto, ao feio e ao sublime, Laura Elizia Haubert, Instituto Adelina
2020 Artistas Visuais no Futuro - Planejamento e Gestão, vários, b_arco
2020 Curso de Extensão: Decifrando a Imagem - Santos, Alegorias e seus Símbolos. Elementos de iconografia e iconologia, Valerio Ricci Montani, PUC-Rio
1993 Film history, Kassandra Wellendorf, Copenhagen University (DK)

Talks and corporate workshops

2016 | London College of Communication (London)
2016 | Tokyo 2020 Organising Committee (Tokyo)
2016 | Pyeongchang 2018 Organising Committee (Seoul)
2016 | PUC-Rio (Rio de Janeiro)
2013 | Brazilian Institute of Information Science and Technology (Rio de Janeiro)
2011 | Globo Television Network (Rio de Janeiro)
2009 - 2010 | Approach Comunicação (Rio de Janeiro and São Paulo)
2006, 2010 - 2011 | EDTED (Rio de Janeiro and São Paulo)
2010 | Web Expo Forum (São Paulo)

Media coverage

2009 - 2011 | Web 2.0 Expo (San Francisco and New York)
2011 | The Next Web (Amsterdam)
2011 | Internet IAB Mixx (New York)
2010 | Gov 2.0 Expo (Washington D.C.)

Attendant

2018 | Interaction Latin America (Rio de Janeiro)
2014 | Service Design and Innovation Conference (Lancaster University)

Brainstorming facilitation

2012 | Geovation Challenge Camp (Cardiff and Southampton)
2012 | Sports England (London)

Member of the jury

2009 - 2011 | The Best From Rio Creative Club (Rio de Janeiro)
2004 | M&M Online / Microsoft MSN Awards (São Paulo)





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